Proximity marketing is not a new concept among the Retailers and the Customers. However Bluetooth proximity marketing is a latest trend introduced now a day.
Every smart phones or mobile phone and tablets have a Bluetooth access facility in today’s world. Thus this also known as the mobile proximity marketing or the Bluetooth proximity marketing. Bluetooth is nothing but a short range wireless system that can transmit information as well as can also receive information from other devices without the use of any wires. Bluetooth proximity marketing involves transmitting promotional messages, videos, and images through this Bluetooth supporting devices. The messages are transmitted through the Bluetooth broadcasting equipments or devices and within the range of area where the transmitter is placed. These transmitters are known as the Beacons.
The main objective of Bluetooth proximity marketing is to reach the customers directly to market a product. Bluetooth proximity marketing helps in finding out the individual customers and targets him or her at the right time and at the right place. The retailers are thus highly benefited by this system of marketing.
The retailers throughout the years are practicing several ways to market their products in a right manner by satisfying their customers. The Retailers are benefited from the Bluetooth proximity marketing in various ways. The retailers can send messages images, text to a customer even if he or she is present in the store physically. The customers can send relevant push messages from the retailers about a product that the customers are seeing or opting to buy.
Now a day the customers have a larger exposure to various online sites through which they can enhance their buying. The Bluetooth proximity marketing in turn helps the retailers in segmenting the customers. They help in segmenting depending upon the customers, Facebook login, etc. Thus these type of marketing strategies help to engage with a large number of audiences at a time. These help in direct communication with the targeted customers.
Additionally through this way of marketing the retailers’ track who is in the stores, what are the areas that are attracting most of the Customers. The Retailers can also improve their promotional contents Band messages by finding out which content is attracting more customers and which not.
Thus through this the retailers helps the customers to enhance their overall shopping experience.
The customers are also benefited in various ways through these Bluetooth proximity marketing. They can pay their bills trough Bluetooth much quickly than before. This system is also much more pocket friendly. With the push of a button, the customers can now pay the bill once they are registered to the shop.
Paper Coupon vs. live Coupon:
If we look into the statistics we will find that the use of both paper coupons as well as digital coupons is almost same.
To make the full fledged use of digital coupons is however now under process, but as the year is passing by more and more companies and brands are showing their interest to introduce the coupon system.
There is a common dilemma among the retailers now a day whether digital or paper coupons which one will win over the customer’s attraction.
It is surprising to see that even if in this digital age or in this tech savvy world people are more inclined towards the paper coupons. Thus the Retailers need to think over this issue to find a way out to choose the best among the two.