Weekend Deals: Increasing Effectivity & Maximizing Returns

Customers love shopping on the weekends. This has been a foregone conclusion now for the longest time. Although various researches and surveys have validated this fact time and again, it is easily fathomable for the common mind. Shoppers simply have more time on weekends and are subject to lower stress levels. Here lies the chance for retailers to cash in. Weekend deals are a common phenomenon all across the Globe. But, it’s no point having deals if they don’t yield too much of a profit. Following are the things every retailer should follow to ensure that weekend deals provide the maximum returns.

weekend-deals-retail

Know the kind of ‘Deal’ to be offered

Retailers should consider various things before finalizing on the perfect deal. Referring to customer feedback can be very helpful in understanding what kind of offers they are looking for. This can be done through various kinds of polls on social media and other platforms as well. One of the primary things to consider is the overall business objective. For instance, if emphasis is on acquiring new customers, then providing whopping deals like (Flat 50% off) should be provided. On the other hand, if the need of the hour is to clear stock or inventory, then the (Buy 1-Get 1), etc kind of deals comes into play. Also, brands and retailers should also know the costs attached inside out. The deal that is eventually finalized should make sense financially to the brand. Hence, knowing the kind of deal for the retailer or the brand is very important before finalizing it for promotion.

‘Time’ the Deals to Perfection

Properly developing the content calendar is important in order to yield the maximum out of the discounts and deals. Content may include blog posts, social media updates, etc. Social Media is by far the most feasible choice for retailers to start a campaign on these days. However, it is very important to time the promotional messages to perfection. Content developed is different keeping in mind the distribution platform. Facebook, Twitter and Pinterest are the primary platforms of significance for the retailers. It is important for retailers to study the most pertinent time for promoting their deals on each of these platforms in order to attain the maximum effectiveness from them.

Proper Targeting of Audience is the Key

Retailers and Brands have to keep in mind that proper targeting is essential in order to drive sales over the weekends. Getting carried away and offering the same deal every day can hamper the chances of maximum returns. It has to be understood that people of different age groups shop at different times. This fact is validated by data generated from the 2016 CouponBox Analysis which states the following:

  • Shoppers belonging to the age group of 18 – 24 mostly shop on Sunday

  • Shoppers belonging to the age group of 25 -34 & over 55 mostly shop on Friday

  • Shoppers belonging to the age group of 35 – 64 mostly shop on Saturday

Deals should be formulated and promoted keeping the above data in perspective. Pertinent deals should be offered to different age groups on the respective days. This will ensure maximization of sales and also help in achieving the maximum returns from every deal in terms of the overall revenue collected. Thus, proper targeting of audience is the key.

The ‘2016’ Black Friday & Holiday Shopping Season

Black Friday is often a landmark for shoppers every year as it signifies the commencement of the holiday shopping season. Customers look forward to this time of the year and so does the retailer. Whether it’s customized and personalized offers or indelible in-store experiences, retailers try and get it right around this time of the year in order to achieve higher margins of profits and conversions. Black Friday 2016 is around the corner and the shopping frenzy is more than just setting in.

black-friday-shopping

The Big Weekend

The extended weekend that includes Thanksgiving and Cyber Monday has always given retailers something or the other to cheer about over the last few years. There was a huge doubt on how people would react considering the results of the US Presidential Elections, but everything seems to be easing out now. Findings from the National Retail Federation Survey states that as many as 137.4 million Americans are estimated to hit the stores for shopping over the weekend. The turnout expected is more than last year (135.8 million). This will provide the retailers with a good head start for the rest of the holiday season to follow. Overall, a slightly better forecast of holiday sales has been provided for 2016 by NRF. The holiday season sales are expected to rise by 3.6% this year. While the forecast is not alarmingly high from what has transpired over the last few years, but it is certainly expected to be one of the better seasons of recent times. The NRF Survey also found out that as many as 74% of people are planning to go shopping at the store on Black Friday itself. Thus, a big weekend is definitely on the cards.

A Statistical insight on Black Friday & Holiday 2016

Retailers understand the importance of having an omni-channel presence. As a result, the focus will not only be to provide customers with relevant, customized and personalized offers, but provide them across all channels. According to the estimation provided by NRF, the overall spending during the holiday period is expected to be US $655.8 billion in 2016. With 74% people expected to go shopping to the retail stores on Black Friday itself, retailers can expect a blockbuster season ahead. Let us have a look at where the consumers plan to shop from during the holidays.

black-friday-data

The illustration above clearly provides ample evidence of the need for retailers to have an omni-channel presence. 55.7% and 56.6% of customers will prefer shopping from discount stores and departmental stores respectively. On the other hand, 56.5% of people will avail the online medium. Grocery Stores and supermarkets account for 44.5% as well.

Another study by Prosper Insights reveals that American consumers plan to spend a mighty US $935.58 during this holiday shopping season. Retailers will be looking to utilize the bulk amount of big data that they have access to in the best possible way. Apart from this, according to data on Sessioncam.com, 41.9% shoppers will prefer to pay by debit cards and 24% by cash. Faster payment systems are something that retailers will try and adopt as no one would want to spend their day waiting in long queues. Faster payment checkout options on the mobile app or at the store kiosk will be vital.

Overall, retailers are hoping for a productive Black Friday to kick start their long holiday shopping extravaganza.

POS & Digital Signage: The Future of Retail

For quite some time till now and for a long time to come, an enhanced ‘customer shopping experience‘ is what will be the main force driving conversions for retailers. In this highly influential online world, there is still enough room for offline retailers to make customers stand up and take notice. According to a survey by POP Advertising Institute, 67% of purchase decisions are made in-store. It’s an interactive world today and therefore the crux lies in making the information about various products and services available to customers in the most appealing way but at the same time being contextual is the key. Retail Displays are an important facet that helps retailers provide interactive content for today’s interactive customers and will continue to do so in the time to come.

 

Digital Signage

A major aspect that is taking customer interactivity to a whole new level is Digital Signage. Digital projection via LCD and LED screens in order to display images, stream video and convey information is an effective way of engaging customers and enhancing their shopping experience. The in-store branding has to be consistently captivating for keeping the customers engaged for a long time. Resorting to Digital Signage is surely the way ahead. The following figures provide a clear indication as to why digital signage will be most effective for both retailers and their customers in the near future.

    • According to a study by Markets and Markets, the digital signage market is expected to rise from $16.88 billion in 2015 to $27.34 in the year 2022 at a CAGR of 6.7%.
    • The rising demand for signage will be the most in North America. The following graph depicts the demand for digital signage across different industry verticals till the year 2024. The Retail vertical definitely dominates.

digital-signage-by-2024

    • A recent study by Adaptive IP Services (Digital Signage Solution Provider) revealed the following.

digital-signage-by2024

  • According to IDC forecasts, the use of digital signage in retail will grow from $6 billion in 2013 to $27.5 billion in 2018 at a CAGR of 35.7% in these five years.

Point of Sale Displays

With a healthy rate of people freezing in on their decision to buy within the store, it doesn’t require a wise man to understand the impact that Point of Sale (POS) displays can have on customers. Effective promotion and marketing of the customer’s needs is important for the timely stimulation of demand leading to successful conversions. Sometimes, just the mere presence of a product in the store is not enough to drive its’ sale. It should be appealing enough to evoke the ‘desire to acquire’ within the customer. This is where POS displays come in handy. The following data provides a telling insight as to why retailers should secure their future by resorting to POS displays.

point-of-purchase-in-store

  • According to a study by Transparency Market Research, the global point of sale terminal market in 2013 stood at US $36.86 billion. It is expected to grow at a CAGR of 11.6% between the years 2014-2020.
  • The integration of digital POS physical stores can be brought about by allowing mobile POS proximity payments as it can alter the in-store shopping experience of customers in a huge way by allowing them to make payments from their mobiles or tablets and at the same time it will serve as a channel of purchase.
  • The above graph states that by 2018 in the U.S, mobile POS proximity payments are expected to reach US $5.4 billion. It also indicates that the total retail POS purchase is expected to rise from 0.01% ($3.98 trillion) in 2012 to 0.13% ($4.2 trillion) in 2018. (Javelin Strategy & Research)

Retail Trends: Shopper-Centric Store Escalates

Ever since the dawn of e-commerce some 25 years ago, evolution has been a hallmark of the retail store. The landscape of the latest technology is effectively moving very fast. Though people are counting the last days of physical retail (since years), retail outlets are enjoying their gilded age!

Shopper-Centric-Store

Retail Technology Companies are firing their growth by multiplying customers in-store experience and retail engagement. The growth promises new and existing retailers to evolve their business.

A systematic retail when emerge facilitate the consumers a hassle-free shopping. The launch of the new style, new fads, surprises consumers every day making them fickle and whimsical with their selection. Consumers hunt for new, innovative and connected retailing are on a steady rise.

A physical store is the only platform that connects Brands and Retailers with the Consumers. So, enriching this platform can drive sales, boost revenue and enhance loyalty. Retailers can achieve this easily with the boon of latest technology. Technology gifted us modern and streamlined stores outfitted with slick and smartly equipped technological interfaces, such as beacon devices, magic mirrors, digital signage etc.

Adopt Beacon: Use Technology To make Revenue From Smart Data. But How?

  • Behavioral Insights & Consumer-driven marketing data.
  • Product Placement, Assortment Optimization, product movement in-store & Shelf-space allocation.
  • Floor Stack arrangement, and revenue conversion.
  • Product Affinity, Brand Engagement , pre-POS and post-PoS.

Technology puts up Store of the Future

When we look for the store of the future, our line of thinking should start from the consumer and end at consumer only! So a future store should be identified as the shopper-centric store.

It emerges by leveraging real-time data to provide a baseline of your shopper. Traffic monitoring has evolved into Tickto providing dimensionality to your shopper traffic – gender variation, age group, store aisle stay-time, market-basket analysis, store engagement factors etc.

A comprehensive knowledge of this baseline provides the retailer with tools to drive conversion and transaction value by adjusting staffing, merchandising or marketing.

What factors drive the retailers for the store of the future?

The traditional tools to measure customer activity in-store are not real-time, not simple to scale and are expensive to deploy.

The mobile and social revolution is coming up new ways to connect with customers, but not resulting in any meaningful adoption.

Discounts and coupons are available at POS or after the purchase.

Camera based installations are expensive to deploy and manage

Access point of WiFi  is unable to provide specific customer behavior

Why choose Tickto?

  • Geo-Location locate the exact position of your shopper in your store.
  • Instant Incentives and Personalized Promotions are offered for the shoppers.
  • Personalized Experience is obtained which are used to build Consumer Loyalty.
  • Comprehensive Analytics are generated to use to identify store performance.
  • Quick Deployment encourages customer engagement.
  • Mobile Shopping and Seamless Payment simplify in-store purchase.
  • Cloud Offerings enable data security.
  • Smart Shelving and Stocking drive sales.

Beacon Technology based loyalty program not only helps increase customer engagement on their handheld device, but bridge the gap between a brand’s application and physical presence.

We conclude with the aim to create a valuable and engaging service on mobile apps and physical store creating a sound brand loyalty. Other options for the in-store growth are adopted by the business units that examine various approaches and pick the best option to connect with the target audience.

4 Technology for Effective In-store Proximity Marketing

Mobile Apps notifying users when something new and interesting is nearby are now enjoying a big influx of excitement. Why is the technology so, trending right now? This is not a new innovation. User Experience, bandwidth availability Timing, smartphone ubiquity and also the explosion of Android devices – more than 70% of people have smartphones that can really leverage the tech. Or is it the acceptable level that changed drastically?

The retail industry is going wireless by adapting new technology of proximity device, Smartphone, Bluetooth promotion – Bluetooth proximity sensor, Beacon and much more. The in-stores are thus taking the privileges of opportunities and earning high revenue on investment.

Shopping Apps: Shopping is an in-store feature. A large number of stores offer in-store apps that enable the buyer to use digital coupons, find out whether the store carries the particular product, and enable the store to manage their products in the store. It also comes with easy to swipe and share options for the shoppers.

Some of the retailers also offer reward points, which can cut down the expense while making payment. In addition to time and energy saving, the shopping apps maximize the retailer’s checkout range, thus enabling a customer to buy more products with fewer employees. With the delivering coupons of the customers, the retailers can get the consumer data and analyze that for any future use. mega-stores like Walmart launched several features that allow customer profile creation, browsing weekly in-store ads, the creation of shopping lists, in-store pick up, etc. Members of the app can also earn additional gift points that they can redeem later at the store outlets. This encourages shoppers in coming back again and again into the store.

Personalization and Affinity Marketing:

With so many buyers moving toward online purchases, in-store retailers must put an extra effort to put relevant products (that can be predicted by predictive analysis) in front of their users to escalate the store sales.

personalization-marketing-retail

Affinity marketing creates customers tailored to brands. Suppose you have a Company selling “Running Shoes” and your target is the sports fans for a good sale. But that is not something suggested by Marketing Strategies. You need to target avid marathon athletes instead to enjoy a good sale.

With tracking process and personalization, customers can track, analyze and understand the buying behavior of the customers studying their past purchase record. By curated system, a retailer can also recommend merchandise that was related or compatible with the ones already purchased by the customer to enhance sales and build customer satisfaction.

Predictive Analytics and Retail Insights:

Retailers are utilizing predictive analysis tools to understand retail insight and thus personalize the shopping experience of the users and thereby improve in-store sales. Customer data is pretty essential to influence the business decision of any in-store that includes staffing, inventory management, plan reward program and redesign their in-store.

In-Store Wi-Fi:

According to the latest report, more than 28% of participating in-store of all types and all sizes, experienced increased customer loyalty after launching in-store consumer Wi-Fi, which came along with more than 2% increase in overall sales. Nearly 21% of retailers also reinforced the fact that their shoppers spent more time in the brick-and-mortar, and so… Big Thanks to the In-Store Wi-Fi.

In-store Wi-Fi empowers both customers and in-store sales representatives to gain more information about stocks while in the store.

Online Retailing is growing by the day with the breadth of utility and customer appreciation. If brick-and-mortar wants to stay competitive, adoption of these tech newbies can be the key to sustaining a cutting edge in the era.

Context-Rich Systems: Future of Retail Technology

Personal technology is growing every day with the personalization of technology. But how will the user interact with their personal technology largely depends on their usage.

You can call this context-rich systems as a direct response to the growing need of the new technology. We are at the threshold of a new dawn where we are adapting new technology and with the complex system we are drawing information of the current situation and the surrounding people that can really revolutionize the world around us.

context-rich-systems

  • Personalized Context-Rich Systems

Context-rich systems work deeper in the personalization process by extracting detailed real-time information from the user about their current location and the device they are using to the weather along with their traveling speed. It can use the signal for content adjustment and content displaying and also by pulling in a number of different signals about the user and the context — from their present location and the device they are on, to the weather and the current speed they are traveling. It thus gives a great feedback to the user and allows the user to link together various services for a full website engagement

  • Ecosystems getting created by Context-rich Systems

Personal ecosystems started its formation with the increase of bringing more and more internet-connected device into the business platform, and users recognized the usefulness of personal ecosystems. But never made the mistake of applying outdated technology principal to the new technology.Smart Refrigerators (iOT based Internet Refrigerators) are nothing but the biggest joke of today’s technology. So, the users must think logical and apply technology for things that rather than interrupting ease of normal life.

  • Integration Of Context-Rich Systems

Data collaboration with the deep analysis is the core objective of the context-rich systems. It reflects the awareness of our surroundings and respond correspondingly to the users interaction. But dealing with such huge volume of data – coined as big data is the real big problem, as the base of such system is users information that is connected and computed from anywhere across the globe. Also, as the variables are multiple, the only trusted platform is Business Intelligence for the computation and the final analysis for any data of any retail outlet.

  • Future Perspective

The ultimate goal of the modern technology is data sharing, so it is clear that context-rich systems are going to rule the strategic technology market. And this will aim at user convenience.

The retail and almost every business in the real-time look for the thorough improvement of the retail operations that includes fast decision making and better customer support.

With the business sectors moving towards the context-rich systems, more data, device, and people are expected to be interconnected if and when needed. But what more is expected is getting the complete information about the environment and the interaction methodology with the surrounding.

So, if you are wondering for the next big step for your retail in store, I would advise you to head for the context-rich systems in your top 10 list, personalize it and use it for a better business output.

Beacon Technology and Proximity Marketing in Retail Stores

Indian Retail market until recently was looking for 4 conventional P’s that would help them to swing their business in full motion. These includes – Product, Promotion, Price and Placement. But from now onwards a new P has managed to make its stable room within these. And this game changer is Proximity Technology.

Proximity Marketing has unlocked a new door in the Retail world. Be it India or abroad, Location-based marketing is steadily making its place in the business world.

Retail world with the use of Beacons

Retailers with the help of “Beacons” can push appropriate advertisement content to customer’s smartphone based on his/her location in the retail outlet. The future prospect of beacons will be discussed, but let us go through its feature and let’s check how beacon can interact with applications in smartphones.

beacon technology

Beacon Technology

Beacon use radio waves to transmit signals to the smartphones in a short range up to 70 meters by using Bluetooth Low Energy (BLE) technology. It accesses a CRM database to get a detail report of the customer profile and hence can send customized offers judging the past buying behavior of the customer.

The customer needs to install the apps of the retail in their Smartphone and keep the Bluetooth ON to receive the offers. It can range from Promocodes, Couponcodes, Gift vouchers, Discount offers and Product information.

Beacon Engagement Facts

Proximity sensors can engage your customer for a long time and provide a great shopping experience for your customers. Understanding the previous shopping experience a more personalized discount offer or promotion voucher can easily be sent.

Use Cases in “in-Store Retail”

Consider these scenarios mentioned below and discover how beacons can help increase in-store customer engagement and provide insights to drive sales.

Beacons installed counter can help feed data for instore analytics. It gives perfect research result for the products bought, displayed product, the launch of new product and stock clearance report generation.

Data can also be collected based on the stores visited by the customers, products having a good sale without any discounts and products are not getting many sales with good offers and discounts.

After the purchase is made by the customer, a loyalty program can be sent to the customer that can benefit him in his future purchase and help him to stick to the retail shop. With the installation of the apps, the customer can share feedback and avail redemption offer sent as notification.

Thanking the customer for shopping, discount vouchers or codes for future purchase or codes they can share with friends and families can be sent. This will again be an attempt to encourage sales.

Marketing Cost: Traditional Marketing VS Proximity Marketing?

With strong competition from the online sellers, brick-and-mortar retailers are looking for innovative methods to share promotional offers with buyers.

The Recent recurring cost of Retailers for advertisement are like printing pamphlets, advertise through big and bright hoardings, Television Advertisement and many more! Use of Beacon Technology can be a suitable yet inexpensive tool that can offer best promotion 24/7. It is free from any random maintenance. The only investment you have to make is to buy batteries that too last for 2-3 years.

Data Speed in Beacon Technology

Beacon device uses Bluetooth Low Energy (BLE) technology for proximity marketing, so customers are not in need of any internet access. They just need to use Smartphone with Bluetooth option, and they should keep it ON. For the retail outlets normal 2G and the 3G connection are just enough for proximity marketing using the beacon technology. In addition to this, more and more users are getting accessed to the internet every day and 4G is about to blast the market, so there should not be any annoyance caused by lack of speed.

Outcomes and Benefits of Beacon Technology

Beacons has already been implemented by a plethora of retail giants. Apple, Coca-Cola, LORD & TAYLOR, Levi’s, Virgin Atlantic, MACY’S are some of the beacon’s clients wherein beacons have been successfully implemented and where shoppers are enjoying benefits.

Our Recommendation for Beacon usage

Beacon Technology is accelerating in India. Retailers should look at embracing this technology to create a proximity environment to get an early player advantage and increase business before the opposition catches on.

India is to become the second largest smartphone market in the world by 2017. Users are sure to lap up data services in smartphones with the proposed low rate of 4G net service. This makes smartphones a tool for omnichannel marketing of retail products.

So don’t stay behind, run the race of success.

Heat Mapping: a Way to Better Optimize Your Store

The Technological changes are affecting the Behavior of the Customers. Gone are those days when the shopkeepers or the Retailers were only concerned about what the customers are buying and what are the things that are attracting more customers, but now they also keep a close eye on how the customers are buying the product, or in short the Retailers today are more concerned about an individual Customer’s Behavior.

Unlike the earlier days the Retail Shop’s layout, design, placement of a product, discounts to be offered etc are some of the important criteria that dictates a customer’s behavior. The closed circuit camera inside the stores helps the retailer to track what are the products that are attracting more customers, what are not, the places inside the Retail Shop with high traffic etc. This data collected are then used by turning the information into Heat Maps. In-Store Heat Mapping thus help in proper optimization of the store. The network cameras used for heat mapping are very much pocket, friendly, flexible and are also scalable. The data collect from these cameras are an effective mode to provide a solution to heat mapping.

in-store heatmaps

Types of Heat Mapping:

Heat mapping can broadly be divided into two types, these include;

  • Mouse tracking heat mapping
  • Eye tracking heat mapping

Differences Between the Types of Heat Mapping:

The mouse tracking heat maps are widely used by most of the companies because it is less expensive. The data collected from mouse tracking heat maps are the one that are collected from actual customers or visitors inside a shop on the other hand the data collected from eye tracking heap map are gathered after sampling out the visitors into small groups that means the result of this mapping system is a distorted one. However the data collected through eye tracking heat mapping after considering the samples are a much accurate one than the mouse tracking heat mapping.

Functions of In-store Heat Mapping:

In-Store Heat Map functions in the following ways and help the retailers;

  • There are various spots inside the stores that in Retail terminology is termed as the hot spot, dead areas or bottlenecks, the heat maps contains picture of this areas and help the retailers to gain a clear idea about the store.
  • The data in the heat map that are collected from the closed circuit or the network cameras inside the shop are used to highlight the retailers with information about the traffic flow inside a store. These data are stored and can be collected from anywhere through the network.
  • These help the Retailers to have an up to date knowledge about the store’s performance, how the customers are behaving, whether or not their employees are fulfilling the job of customer’s satisfaction effectively.
  • These data can further be compared with that of the previous year’s data whether it is a loss or profit the current year.
  • The heat mapping system use different colors to demarcate different values like traffic flow inside the stores are marked by one on the other hand the product attracting more customers having another color.
  • The content of that attracts most of the customers are to be kept at the top page, to intrigue the customer’s need.

How Big Data Analytics Is Helping the Retailers to Meet Their Customer’s Demand?

Big Data Analytics is the process of measuring a large number of data sets containing large and different types of data. This big data analytical process is being helpful in knowing various market trends, customer’s preferences and many other business related information. Many big retailers now appoint big analytics to get a fruitful result from their Retail business. To get the most effective result from Big Data Analytics the Retailers merges the structured data with the semi structured data

Goal or Motive:

The main motive of the big data analytics is to improve the business by collecting a large volume of transaction data as well as the data that are useful to meet the customer’s satisfaction level.

big data analytics

Benefits of Big Data Analytics:

  • Led to more effective marketing.
  • Help in knowing new revenue opportunity.
  • Help in providing better customer service to satisfy their needs and demands.
  • Improve operational benefits.
  • Helps in implementing services that are far better from the rival companies.

How to Implement the Big Data Analytical Process?

Big data analytical process uses tools that are commonly used for advanced analytics processes like:

  • Predictive analytics.
  • Data mining.
  • Text analytics.
  • Statistical Analysis.

Mainstream Business Intelligence software’s (BI) can also be used in this data analytics method.

Some Retailers implementing the big data analytical system also now a day depends on the Hadoop clusters technology to collect huge amount of raw data. These raw data is being further been filtered and used for analytical warehouse. It may also be used by the hadoop software.

Pitfalls in Implementing the Data Analytical Process:

  1. Lack of internal analytical skills.
  2. High cost of hiring experienced analytical professionals.

The Benefits That the Retailers Are Being Experiencing from the Big Data Analytics Process

  • Delivering information about individual shoppers; this big data analytics process helps the retailers to know their customers well. The retailers through this process can know their customers by their name, their shopping habits etc. The big data analytics process keeps a track about the last few purchase of the individual customers.
  • Helps in guiding the customers to discover their associated products; The retailers by knowing the buying habits of the customers , knowing their daily needs and demands can guide them to make their shopping much more easy and smooth. This way the big data analytics process is useful for the retailers as well as the customers.
  • Tracking and analyzing the shopper’s visit data in online retailing; with the help of this big data analytics process the retailers now with a click of mouse can measure the shopper’s behavior, the amount of time spent by the shoppers in each page. This helps the retailers to design their page layout, preparing their promotional messages keeping the customers need and demands on mind.

 

Conclusion:

Big data analytics process thus is useful for both in-store retailing as well as for online retailing. This big data analytics blur the difference between online and physical marketing processes.

However, the Retailers also need to keep in mind that the Data Collection method for both physical and online retailing is different. This can be a matter of concern among all The physical retailing involve much more transparency in the data handling process, includes individual privacy concerns and also honor the individual customers preferences.

Beacon Technology: Increasing Potentiality of Your Retail Business

Customers in today’s world are much more tech savvy. The customers now are much more knowledgeable about a brand, price and offers. So the Retailers must need to update themselves accordingly.

The introduction to digitization in the Retail business is one such attempt made by the Retailers to meet their hi-tech customers. Beacons are however not a new device to be used. The beacon technology has made the retail process much easy and swift. Beacons have made shopping much easier and swift than before.

beacon technology

Changing Trends in Customers Making new innovation in Retail Business:

The brick-and-mortar store although seems to play a dominant role in the retail business but the taste of the customers are changing at a fast pace. So to keep parity the beacon technology is playing an important role and it also has enormous potential to ease out the problems being faced by both the customers as well as the store owners. This new technology helps the store owners to make themselves knowledgeable with the shopping habits of the customers. It also helps in keeping a track on the staffs so that they can improve themselves and can act accordingly with the changing taste of their customers. This helps to retain the old customers and as well as attracts the new one.

How to make the Beacon Technology fruitful?

The retailers using the Beacon Technology can increase their potentiality beyond their shop. Beacon help the retailers to understand and reward their customers and this in turn helps in building a stronger relationship with them. To make the beacon technology a successful in the retail industry the customers need to be educated and knowledgeable about this new technology. The retailers need to educate their customers regarding this beacon technology.

The placing of and using of the beacon also plays an important role to increase the efficiency of the beacon technology. The beacon can be placed anywhere but it must be kept with the noticeable range of the customers. The beacons can be placed in front of a window so that every passerby can have a glance into it, it can be placed in a bus stop, street adverts, railway stations to guide the people (customers) to the specific shop without letting him or her to go anywhere else.
beaconsWhat Qualities make Tickto Beacons the most potential one?

  • The Tickto beacon provides the customers with the most relevant advertisement and helps them to take decision more easily.
  • The latest innovation of beacons by Tickto had increase the potentiality of the Beacon Technology by increasing the signal firing speed to 100 millisecond on the contrary most of the beacon works at a signal of 600 to 700 millisecond.
  • Another advantage of the Tickto beacon is that the frequency of the beacon can be increased or decrease according to the promotional requirement or according to the customer’s footfall at the stores.
  • Tickto beacons are all battery powered which also has an advantage by making the device to be easily deployed in the store.