Retail Trends: Shopper-Centric Store Escalates

Ever since the dawn of e-commerce some 25 years ago, evolution has been a hallmark of the retail store. The landscape of the latest technology is effectively moving very fast. Though people are counting the last days of physical retail (since years), retail outlets are enjoying their gilded age!

Shopper-Centric-Store

Retail Technology Companies are firing their growth by multiplying customers in-store experience and retail engagement. The growth promises new and existing retailers to evolve their business.

A systematic retail when emerge facilitate the consumers a hassle-free shopping. The launch of the new style, new fads, surprises consumers every day making them fickle and whimsical with their selection. Consumers hunt for new, innovative and connected retailing are on a steady rise.

A physical store is the only platform that connects Brands and Retailers with the Consumers. So, enriching this platform can drive sales, boost revenue and enhance loyalty. Retailers can achieve this easily with the boon of latest technology. Technology gifted us modern and streamlined stores outfitted with slick and smartly equipped technological interfaces, such as beacon devices, magic mirrors, digital signage etc.

Adopt Beacon: Use Technology To make Revenue From Smart Data. But How?

  • Behavioral Insights & Consumer-driven marketing data.
  • Product Placement, Assortment Optimization, product movement in-store & Shelf-space allocation.
  • Floor Stack arrangement, and revenue conversion.
  • Product Affinity, Brand Engagement , pre-POS and post-PoS.

Technology puts up Store of the Future

When we look for the store of the future, our line of thinking should start from the consumer and end at consumer only! So a future store should be identified as the shopper-centric store.

It emerges by leveraging real-time data to provide a baseline of your shopper. Traffic monitoring has evolved into Tickto providing dimensionality to your shopper traffic – gender variation, age group, store aisle stay-time, market-basket analysis, store engagement factors etc.

A comprehensive knowledge of this baseline provides the retailer with tools to drive conversion and transaction value by adjusting staffing, merchandising or marketing.

What factors drive the retailers for the store of the future?

The traditional tools to measure customer activity in-store are not real-time, not simple to scale and are expensive to deploy.

The mobile and social revolution is coming up new ways to connect with customers, but not resulting in any meaningful adoption.

Discounts and coupons are available at POS or after the purchase.

Camera based installations are expensive to deploy and manage

Access point of WiFi  is unable to provide specific customer behavior

Why choose Tickto?

  • Geo-Location locate the exact position of your shopper in your store.
  • Instant Incentives and Personalized Promotions are offered for the shoppers.
  • Personalized Experience is obtained which are used to build Consumer Loyalty.
  • Comprehensive Analytics are generated to use to identify store performance.
  • Quick Deployment encourages customer engagement.
  • Mobile Shopping and Seamless Payment simplify in-store purchase.
  • Cloud Offerings enable data security.
  • Smart Shelving and Stocking drive sales.

Beacon Technology based loyalty program not only helps increase customer engagement on their handheld device, but bridge the gap between a brand’s application and physical presence.

We conclude with the aim to create a valuable and engaging service on mobile apps and physical store creating a sound brand loyalty. Other options for the in-store growth are adopted by the business units that examine various approaches and pick the best option to connect with the target audience.

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Context-Rich Systems: Future of Retail Technology

Personal technology is growing every day with the personalization of technology. But how will the user interact with their personal technology largely depends on their usage.

You can call this context-rich systems as a direct response to the growing need of the new technology. We are at the threshold of a new dawn where we are adapting new technology and with the complex system we are drawing information of the current situation and the surrounding people that can really revolutionize the world around us.

context-rich-systems

  • Personalized Context-Rich Systems

Context-rich systems work deeper in the personalization process by extracting detailed real-time information from the user about their current location and the device they are using to the weather along with their traveling speed. It can use the signal for content adjustment and content displaying and also by pulling in a number of different signals about the user and the context — from their present location and the device they are on, to the weather and the current speed they are traveling. It thus gives a great feedback to the user and allows the user to link together various services for a full website engagement

  • Ecosystems getting created by Context-rich Systems

Personal ecosystems started its formation with the increase of bringing more and more internet-connected device into the business platform, and users recognized the usefulness of personal ecosystems. But never made the mistake of applying outdated technology principal to the new technology.Smart Refrigerators (iOT based Internet Refrigerators) are nothing but the biggest joke of today’s technology. So, the users must think logical and apply technology for things that rather than interrupting ease of normal life.

  • Integration Of Context-Rich Systems

Data collaboration with the deep analysis is the core objective of the context-rich systems. It reflects the awareness of our surroundings and respond correspondingly to the users interaction. But dealing with such huge volume of data – coined as big data is the real big problem, as the base of such system is users information that is connected and computed from anywhere across the globe. Also, as the variables are multiple, the only trusted platform is Business Intelligence for the computation and the final analysis for any data of any retail outlet.

  • Future Perspective

The ultimate goal of the modern technology is data sharing, so it is clear that context-rich systems are going to rule the strategic technology market. And this will aim at user convenience.

The retail and almost every business in the real-time look for the thorough improvement of the retail operations that includes fast decision making and better customer support.

With the business sectors moving towards the context-rich systems, more data, device, and people are expected to be interconnected if and when needed. But what more is expected is getting the complete information about the environment and the interaction methodology with the surrounding.

So, if you are wondering for the next big step for your retail in store, I would advise you to head for the context-rich systems in your top 10 list, personalize it and use it for a better business output.