4 Technology for Effective In-store Proximity Marketing

Mobile Apps notifying users when something new and interesting is nearby are now enjoying a big influx of excitement. Why is the technology so, trending right now? This is not a new innovation. User Experience, bandwidth availability Timing, smartphone ubiquity and also the explosion of Android devices – more than 70% of people have smartphones that can really leverage the tech. Or is it the acceptable level that changed drastically?

The retail industry is going wireless by adapting new technology of proximity device, Smartphone, Bluetooth promotion – Bluetooth proximity sensor, Beacon and much more. The in-stores are thus taking the privileges of opportunities and earning high revenue on investment.

Shopping Apps: Shopping is an in-store feature. A large number of stores offer in-store apps that enable the buyer to use digital coupons, find out whether the store carries the particular product, and enable the store to manage their products in the store. It also comes with easy to swipe and share options for the shoppers.

Some of the retailers also offer reward points, which can cut down the expense while making payment. In addition to time and energy saving, the shopping apps maximize the retailer’s checkout range, thus enabling a customer to buy more products with fewer employees. With the delivering coupons of the customers, the retailers can get the consumer data and analyze that for any future use. mega-stores like Walmart launched several features that allow customer profile creation, browsing weekly in-store ads, the creation of shopping lists, in-store pick up, etc. Members of the app can also earn additional gift points that they can redeem later at the store outlets. This encourages shoppers in coming back again and again into the store.

Personalization and Affinity Marketing:

With so many buyers moving toward online purchases, in-store retailers must put an extra effort to put relevant products (that can be predicted by predictive analysis) in front of their users to escalate the store sales.


Affinity marketing creates customers tailored to brands. Suppose you have a Company selling “Running Shoes” and your target is the sports fans for a good sale. But that is not something suggested by Marketing Strategies. You need to target avid marathon athletes instead to enjoy a good sale.

With tracking process and personalization, customers can track, analyze and understand the buying behavior of the customers studying their past purchase record. By curated system, a retailer can also recommend merchandise that was related or compatible with the ones already purchased by the customer to enhance sales and build customer satisfaction.

Predictive Analytics and Retail Insights:

Retailers are utilizing predictive analysis tools to understand retail insight and thus personalize the shopping experience of the users and thereby improve in-store sales. Customer data is pretty essential to influence the business decision of any in-store that includes staffing, inventory management, plan reward program and redesign their in-store.

In-Store Wi-Fi:

According to the latest report, more than 28% of participating in-store of all types and all sizes, experienced increased customer loyalty after launching in-store consumer Wi-Fi, which came along with more than 2% increase in overall sales. Nearly 21% of retailers also reinforced the fact that their shoppers spent more time in the brick-and-mortar, and so… Big Thanks to the In-Store Wi-Fi.

In-store Wi-Fi empowers both customers and in-store sales representatives to gain more information about stocks while in the store.

Online Retailing is growing by the day with the breadth of utility and customer appreciation. If brick-and-mortar wants to stay competitive, adoption of these tech newbies can be the key to sustaining a cutting edge in the era.

Mobile Marketing: an Ultimate Way to Increase Your Retail Sale

The Retailers of yesterday and today have a common tendency to experiment with various modes to communicate with their customers. They always try to produce their advertising messages through various ways and means. Earlier the retailers use to communicate with their customers through electronic or print media and also by personal interaction. However with the advancement of technology the scenario has changed a lot. The mode of communication between the Retailers and the Customers has also changed.

retail mobile Marketing

Mobile Marketing:

Retail Mobile marketing seems to be the latest advancement in the world of Retail. Mobile in to today’s generation is not only an option but it is a necessity. The Retailers now use this mobile for delivering their marketing messages. It has been found that the mobile marketing have a higher potential to attract and grab much more customer’s attention than any other mode of communication being used before. The mobile marketing has also provided solution to various problems being faced by the retailers by increasing the potentiality of communication.

How Does The Retail Mobile Marketing Works?

•    The retail mobile marketing with its push messaging system, Wi-FiBluetooth and NFC informs the customers with the latest offerings and discount, this in turn help the customers to take their purchasing decision much more easily and fast.

•    The consumer’s data or information are being collected from the social media sites, through various apps and also from the records of their past purchase, the retailers then send their marketing messages through mobile to these customers.

•    Mobile marketing keeps on updating the customers with the latest offers and discounts that are going on or are to be coming. This way mobile marketing plays a major role in in-store retail marketing and thus can also be termed as the in-store mobile marketing.

•    The process of personalization of data by knowing a customer’s behavior, buying habits are now a major part of retail analytics, in-store mobile marketing has made the process much easier than before.

•    Mobile marketing when merged with other marketing vehicles can give a more fruitful result to the retailers.

•    Mobile being a constant mode of communication has the potential to track the customer’s information or the customer’s database much more accurately. This helps the retailers to satisfy the customers by providing the things that they demand for.

How the Retailers can use in-store Retail Marketing to Engage more Customers?

The customer’s behavior is also changing in this world of changing technology. Now the tech savvy customer’s want the advertising messages to be forwarded to them every now and then. They want to update themselves with the latest information sitting in the coffee shop or in the airport.

Thus to meet the demands of these sophisticated customers the retailers also need to think something different than before. The marketing contents must be now very mobile friendly than before. The advertising content must be brief and informative as most of the people now have a time crunch. The retailers need to inform the customers through mobiles from time to time because if the customers do not find the message an informative one the chances of shifting to other brand or product is much high.  The retailers need to track the location of the customers and increase their fan base. The in-store mobile marketing provides the customers with facilities like making them able to compare the prices with other products and brand.

Thus mobile marketing have made the process of retailing much more informal than before by eliminating the gap between the Customers and the Retailers.