Beacon Technology: Increasing Potentiality of Your Retail Business

Customers in today’s world are much more tech savvy. The customers now are much more knowledgeable about a brand, price and offers. So the Retailers must need to update themselves accordingly.

The introduction to digitization in the Retail business is one such attempt made by the Retailers to meet their hi-tech customers. Beacons are however not a new device to be used. The beacon technology has made the retail process much easy and swift. Beacons have made shopping much easier and swift than before.

beacon technology

Changing Trends in Customers Making new innovation in Retail Business:

The brick-and-mortar store although seems to play a dominant role in the retail business but the taste of the customers are changing at a fast pace. So to keep parity the beacon technology is playing an important role and it also has enormous potential to ease out the problems being faced by both the customers as well as the store owners. This new technology helps the store owners to make themselves knowledgeable with the shopping habits of the customers. It also helps in keeping a track on the staffs so that they can improve themselves and can act accordingly with the changing taste of their customers. This helps to retain the old customers and as well as attracts the new one.

How to make the Beacon Technology fruitful?

The retailers using the Beacon Technology can increase their potentiality beyond their shop. Beacon help the retailers to understand and reward their customers and this in turn helps in building a stronger relationship with them. To make the beacon technology a successful in the retail industry the customers need to be educated and knowledgeable about this new technology. The retailers need to educate their customers regarding this beacon technology.

The placing of and using of the beacon also plays an important role to increase the efficiency of the beacon technology. The beacon can be placed anywhere but it must be kept with the noticeable range of the customers. The beacons can be placed in front of a window so that every passerby can have a glance into it, it can be placed in a bus stop, street adverts, railway stations to guide the people (customers) to the specific shop without letting him or her to go anywhere else.
beaconsWhat Qualities make Tickto Beacons the most potential one?

  • The Tickto beacon provides the customers with the most relevant advertisement and helps them to take decision more easily.
  • The latest innovation of beacons by Tickto had increase the potentiality of the Beacon Technology by increasing the signal firing speed to 100 millisecond on the contrary most of the beacon works at a signal of 600 to 700 millisecond.
  • Another advantage of the Tickto beacon is that the frequency of the beacon can be increased or decrease according to the promotional requirement or according to the customer’s footfall at the stores.
  • Tickto beacons are all battery powered which also has an advantage by making the device to be easily deployed in the store.
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Smart Retailing: a Way to Make Your Business Profitable

Smart Retailing is something that the Retailers in today’s world are concerned about. Smart Retailing deals with using the technologies and various innovations for the retailing purpose. One of the greatest innovations in today’s generation is the Smartphone. It helps the people to avail a great range of opportunity. It also has a large impact on the retailing process. Showrooming through the help of Smartphone is the latest trend among the customers. The customers can use their smart phones for shopping when they are still inside the stores.

Unlike the Online Retailing where the profit of the retailers is minimum smart retailing can bring a profitable outcome for the retailers.

smart retail

How to Start the Smart Retailing Procedure?

Starting the procedure of smart retailing is also not so easy. It must be done by planning strategically to get the maximum profit out of this process. Retail Analytics play an important role in managing the various services of the retailers.

There must be a mobile app to start the purchasing process. This app launching must also be done by planning accordingly. The app helps the customers to locate the shop, locate the products, see the latest discounts and offers and moreover these apps also help the customers to give the answers to their various shopping related quires. This in turn also enhances the buying attitude among various customers.

Telephoning all the motivated customers should be another approach by the retailers to make the smart retailing procedure fruitful.

Communicating with the customers from time to time is also a part of the smart retailing procedures. It not only helps the retailers to hold back or retain the customers but it also creates a level of satisfaction among the customers. The retailer must keep in mind that connecting is not the same thing as connection. They must plan for various strategies that must help in sustaining the connection with their customers.

How can the Customers get the maximum benefit from Smart Retailing?

Although the smart mode of retailing with its facilities of online shopping and mobile apps have provided the customers with a wide range of offerings, but the customers seems to be in a great mess. The customers are having problem while taking the purchasing decision and also in turn are losing the confidence. Thus the retailers must launch mobile app, communicate with the customers, and answer to their quires to make the smart retailing process beneficial.

Optimizing the store design to increase the sale as being believed by many US’s retailers is also another key to get the benefit from the smart retailing. According to many retail scenario of U.S they must focus on enhancing the organizational thinking to get a better result. They also focuses on the idea of improving the process of tracking the customer’s behavior.

Changing Trends in Retailing:

  • There is rarely in distinction between the online and offline shopping. The customers in today’s world have also changed. Today most of the customers do a minimum research before purchasing something. So the retailers need to be smart enough to come up with the opinions that increase the urge among the customers to buy the product.
  • The smart retailers must have certain devices that are updated with information about their customers. This helps the retailers to know the customers behavior and so they also help the customers by giving various advice regarding their purchase related quires.
  • Customers with the help of the Smartphone can now locate the shop, product and offers.

Some smart retailing practices by the retailers also include providing the customers with virtual try-ons.