Customers in today’s world are much more tech savvy. The customers now are much more knowledgeable about a brand, price and offers. So the Retailers must need to update themselves accordingly.
The introduction to digitization in the Retail business is one such attempt made by the Retailers to meet their hi-tech customers. Beacons are however not a new device to be used. The beacon technology has made the retail process much easy and swift. Beacons have made shopping much easier and swift than before.
Changing Trends in Customers Making new innovation in Retail Business:
The brick-and-mortar store although seems to play a dominant role in the retail business but the taste of the customers are changing at a fast pace. So to keep parity the beacon technology is playing an important role and it also has enormous potential to ease out the problems being faced by both the customers as well as the store owners. This new technology helps the store owners to make themselves knowledgeable with the shopping habits of the customers. It also helps in keeping a track on the staffs so that they can improve themselves and can act accordingly with the changing taste of their customers. This helps to retain the old customers and as well as attracts the new one.
How to make the Beacon Technology fruitful?
The retailers using the Beacon Technology can increase their potentiality beyond their shop. Beacon help the retailers to understand and reward their customers and this in turn helps in building a stronger relationship with them. To make the beacon technology a successful in the retail industry the customers need to be educated and knowledgeable about this new technology. The retailers need to educate their customers regarding this beacon technology.
The placing of and using of the beacon also plays an important role to increase the efficiency of the beacon technology. The beacon can be placed anywhere but it must be kept with the noticeable range of the customers. The beacons can be placed in front of a window so that every passerby can have a glance into it, it can be placed in a bus stop, street adverts, railway stations to guide the people (customers) to the specific shop without letting him or her to go anywhere else.
What Qualities make Tickto Beacons the most potential one?
- The Tickto beacon provides the customers with the most relevant advertisement and helps them to take decision more easily.
- The latest innovation of beacons by Tickto had increase the potentiality of the Beacon Technology by increasing the signal firing speed to 100 millisecond on the contrary most of the beacon works at a signal of 600 to 700 millisecond.
- Another advantage of the Tickto beacon is that the frequency of the beacon can be increased or decrease according to the promotional requirement or according to the customer’s footfall at the stores.
- Tickto beacons are all battery powered which also has an advantage by making the device to be easily deployed in the store.